Full company, club, sports team or website name?
Where is it located?
What is your main product line or services?
What will the logo be used for? (company, product,
Where will the logo appear? (storefront, business
cards, website, letterhead, team jersey, etc...)
What style logo are you looking for (modern, business
professional, conservative, etc...)
How many colors should this logo be? Which colors? Can
this logo have mixed colors (i.e. gradients) or should
none of the colors overlap (better for business
What symbols or items should we create and integrate
into your logo?
What should your logo represent? What feelings should
What symbols or items should not be integrated or
included in your logo?
What wording should be included in your logo (if any)?
Are there any nuances of spelling that the graphic
designer should take into account with the wording ?
(i.e. all capitol letters, or if an abbreviation,
should periods be included after each letter, etc...)
Do you have any preferred fonts? May any font type be
used? May any not be used?
Do you need the logo in vector format specifically
(i.e. .eps and .ai files in Adobe Illustrator), or
artists also submit high-resolution raster files
instead (i.e. jpeg/gif files in Adobe Photoshop)?
Is there any other criteria you personally have that's
not in this list? If so, please add it!